Monday, 14 November 2016

Know all there is to know about all about Digital Cable Set Top Box!

What is Digital Cable Set top box?
Set Top Box is a gadget that translates digital satellite to TV sets. Installation of STB has been made compulsory by the government. This has been done keeping in mind the powerlessness of the government as they could not control the subscriber base and the revenue via Cable operators. Thus, the government of India introduced “The Cable Television Networks Amendment Act” in 2011.

Issues with Analogue Cable:

-          No control over LCOs i.e Local Cable Operators under-reporting the subscriber base and hence less revenues
-          Low quality audio and video services
-          MSOs cannot provide services like Shopping, gaming, etc like the DTH operators can
-          Analog signal transmission takes up too much bandwidth and with the current situation, the LCOs cannot provide more than 100 Television Channels

How Digitization helps Cable Television Operators:

-          Compressed signals need lesser bandwidth so cable operators can offer more Television Channels
-          Cable Television Operators can give tough competition to DTH providers
-          More additional services like HD channels, gaming options are possible
-          Digitization helps in increasing revenues by enabling the MSOs and LCOs to offer add-on services like broadband, gaming, movies on demand etc.

How Digitization helps Cable Television Consumers:

-          Better television channel packages are available
-          Competitive rates leading to better deals from various cable operators
-          HD channels, teleshopping, games, kid’s entertainment available
-          Some operators provide the option of recording your favourite shows and movies, so you could watch it later at your convenience
-          The signals are stronger and are not affected by the weather changes
-          Better Customer care service as everything is customized as per your customer ID


With these many benefits, switching to the Digital Cable Set top box would be a no brainer. The digitization is a win-win situation for all!